“It’s so common, it could be anyone. The trouble is, nobody wants to talk about it. And that makes everything worse.” - Ruby Wax
Exhale is a conscious clothing brand that believes that everybody has mental health. We all go through something disturbing, confusing, heart breaking along with another multiple series of emotions at some point in our lives. It does not matter if you are Male or Female, it does not matter if you are fat or thin, it does not matter if you are calm or aggressive because everybody has a story!
We create affordable, comfortable, basic clothes that are everything but basic to empower the mind, body and soul. The idea behind the brand stems from the lack of awareness and knowledge on the importance of mental health being as important as physical health. Fitness weeks and groups are constantly promoting the importance of being physically fit. But, how can you be physically fit if you aren't mentally fit?
Thus, Exhale is a conscious effort to bring together people who have had personal harsh experiences around their insecurities, body shaming, depression which has affected their mental health. It's about building a community which says 'It's okay to not be okay'.
Part of the profit collected from the sales will further donated towards organisations related to mental health to help gain more awareness, volunteers and build more funds towards research and development.
So Join us in our attempt to end the stigma by starting conversation around mental health or by sharing your story because #YouAreNotJustALabel.